TAITRA Launching Integrated Online Exhibition Services Amid COVID-19

​Contactless economy and IoT spurred by COVID-19 pandemic. With reduced contact and gathering during the COVID-19 pandemic, the contactless economy is expected to grow exponentially in the coming years. As a major supplier in the global ICT sector, Taiwan can offer comprehensive smart AIoT solutions for both businesses and individuals amid the global crisis.

Due to the magnitude of the COVID-19 pandemic, TAITRA has postponed or cancelled its international tradeshows in the first half of 2020, to abide by the government regulation and to care for all participants' well-being. Meanwhile, to minimize the impact on the change of schedules, TAITRA is to launch a series of Online Exhibition Services (OES) that generate new business opportunities for international and Taiwanese businesses. Focusing on 17 Taiwan International tradeshows, the services launched by TAITRA include:

1. Online Exhibitions
   TAITRA is launching Online Exhibitions for the tradeshows affected by the pandemic. They are scheduled to be launched on the opening days of the tradeshows, enabling exhibitors to setup online stores and digital catalogues, and buyers may place orders through Taiwantrade.com or the Taiwan International Tradeshows website. VR showrooms will also be launched for the 2020 Taipei Cycle design & innovation awards, as well as the TaiSPO All Star awards on May 15, where buyers will be able to take detailed looks at product exhibits in a 360 degree virtual environment.
2. Match-Making Services
   International buyers are invited by TAITRA's 63 overseas branch offices to participate in Online Match-Making meetings. This branch of the OES provides precise match making services to international buyers. The service began with Taipei AMPA on April 16, and 5 additional sessions are already planned for May and June.
3. International Webinars
   TAITRA will be holding webinars that focus on the 4 major export industries of Taiwan: auto parts, food products, bicycles, and ICT. Industry experts from Europe, America and Southeast Asia are invited to give in-depth talks analyzing the opportunities and challenges arising from the pandemic. The webinars are schedule to air on the Taiwan International Tradeshows YouTube channel and the official websites of the tradeshows, as well as social media in May and June.
4. New Product Launch Events
   International buyers are invited to follow the online product launch events featuring the latest products from Taiwan companies participating in Taipei Cycle, TaiSPO, Taipei AMPA, COMPUTEX Taipei, Taiwan International Beauty Show, and MEDICAL Taiwan. Video clips promoting the new products will be uploaded to the Taiwan International Tradeshows YouTube channel and the official websites of the tradeshows, as well as social media.
5. Taiwan International Tradeshow Reports
   In-depth analysis and reports will be made available online featuring Taiwan's bicycle, auto parts, machinery, medical, and ICT industries. The reports will be covered by industry experts and focus on analyzing the opportunities and challenges arising from the pandemic, as well as insights into the latest trends at each of the 5 major corresponding Taiwan International Tradeshows.

​Such volatility has shocked global financial and stock markets, and mounting signs of global economic contraction looks to plunge the world into a recession. Analysts have cut global growth forecasts for the year, attributing to the apparent shutdown of global economic activities in the first quarter.

While numerous businesses have been affected, the drastic lockdown measures taken by governments around the world to curb the pandemic have accelerated the growth of tele-business that offer remote and contactless services. Up surges in business have been observed in areas including telemedicine, online courses, video conferencing, remote working applications, e-commerce and smart automated solutions.

In ushering in the contactless economy, it becomes crucial for businesses to deepen their digital transformation and adopt a new tele-business model. Research indicated the global AIoT market will grow from US$5.1 billion in 2019 to US$16.2 billion in 2024.

Reference: taipeiplas.com.tw